Amsterdam Fashion Week (AIFW) 2010

Amsterdam Fashion Week (AIFW) starts July 14 and it is one of the more exciting fashion events for me because I love the Dutch influence in fashion. AIFW happens twice a year and started in 2004 as an initiative to put Amsterdam on the map as an international destination for Fashion with a full schedule of catwalk shows, trade fairs, presentations, lectures and parties.

AIFW takes place at the former Gas Factories in Amsterdam's ‘Westergas' area. Young and established designers show their collections on the Amsterdam catwalk. I'll be looking into the young designers rather than the established ones. For full schedule visit their website AmsterdamFashionWeek.com

Here are some of my favorites:

Bibi van der Velden catwalk with amazing audio visual effects on the runway and incredible accessories

Mada van Gaans with edgy fashion

And my alltime favorite: OntFront