Hey! I'm Lala and I'll be doing a guest post while Aneta is enjoying a much deserved vacation in the Dominican Republic. I hope you enjoy this post while Aneta is basking in the Caribbean rays!
Sonia Rykiel started the new year off on a high note with the release of the Spring/Summer 2010 ad campaign. Her youthful, fun sensibility is always expressed in her collections and unquestionably in her campaigns as well. Not to mention, the label had an extremely successful year in social media
In September, she began rykielles, le blog! and was announced guest designer at H&M for the Winter 2009 and
Spring 2010 seasons and daughter, Nathalie, was named artistic director
of the collaboration. In early December, the grandly, ornate
fashion show for the new collection was live streamed on hm.com.
I can't wait to see more designers combine design and sales with social media in the near future. More tweets from labels, more Facebook fan pages, and more e-commerce sites. As for me, I'm really looking forward to writing and blogging more about the new successes between the fashion industry and social media in the near future.
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Lala Lopez
Freelance Journalist . Stylist
www.lalanyc.com || +1.516.728.5090
lalalopez.carbonmade.com
